Welcome to SAAD

SAAD is an Afrikaans word that simply translates to “seed”. As the epitome of life, growth and new beginnings, a seed perfectly illustrates our commitment to growing businesses in key industries. To achieve this, our investment focus is primarily on expansion capital, replacement capital and turnaround funding.

Who We Are

At our core, we are active investors that buy, build and grow businesses in our key focus industries for long-term sustainability and the benefit of all stakeholders. Read more…

Investment Focus

We primarily focus on expansion capital, replacement capital and turnaround funding for businesses with a proven business concept and real growth opportunities, rather than on venture capital/start-up funding. Read more…

Social Investment

Social Responsibility is not just a key component of what we do; it is the ultimate beneficiary of our success. The shares in SAAD are held by the Tree of Life Foundation, a registered Public Benefit Organisation (PBO) in South Africa. Read more…